Exploring Mother K Partnership in Vietnam

We also have retail store and we also act like a distributor for VTC business. Honestly, when I received your email from Given, I was a bit confused and was. Because I've learned that Mother Kay already has a distributor in Vietnam. It's Anh Lương, right? Yeah. I'm not sure why I received the email but personally, if it's like from the fact that you guys already have a distributor in Vietnam, I myself really like Mother Kay especially in all the other places.

products to like hygiene products for the newborn baby is my favorite so yeah Yeah, I'm looking forward to This meeting to learn more about your brain. Yeah, so yes, we do have our partner in Vietnam but along with our business portfolio expansion and overall business expansion We've been looking for additional potential opportunity with different partners as well So nothing has been decided yet such as You know changing or existing distributor or not. It's not that case however

However, it's obvious because we have a total of six brands under our umbrella. Starting from Mother K, we have K-Mom, Soluteo, Denknife, Cocoreb, and even Lurux, which is a small electric device, such as a pacifier, a sanitizing machine, or food warmer, or a baby milk dispenser, etc.

So considering our expansion on brand portfolio and product line, we have been looking for additional partners for our expansion. And also, yeah, recently our company and our CEO has opened up a premium postnatal center in Ho Chi Minh City, which name is Maison Mama. So it's a postnatal center.

It just opened up. When was it? Starting in July, early July, like weeks ago. It's pretty new, I haven't heard about this. So taking that into consideration as well, we are looking for what would be additional chances for us to spread out. And in the meantime, one agency in Korea, they have been approached us for, you know,

what if we suggest you some partnership and solution for looking for additional partners and VinaCake was one of the list and as soon as you know we got connected I looked into our data for your reference I just joined the company and team like it's been just a bit more than a month so I'm a bit away from historical issues so far

I wasn't aware but I found out that our team had already communicated with your company before. Yes. Was it last year? I'm not sure but by that time I didn't have a chance to look at the catalog yet. So I think it's the same products as your current distributor is offering to us. So it's not many many products, it's just some hygiene products. So at that time I'm not really interested. But currently Ben even sent me an email along with the new catalog.

I was surprised that no one knows that Manokane has so many products like that. We already know that you have some hygiene products or some only hygiene, even maybe some bottle, but not the whole ecosystem. So many options like that. So when I look at the catamaran and I'm like, maybe if you are looking to have more than one distributor, then maybe Anh Dương can continue to offer the current products, but we will offer another product because anywhere you have, you have so many things to offer and sell in Vietnam, then why not? So that's why I reached out to Eva and said that I was interested in carrying the bank in Vietnam. Yeah.

That's the point. Same thing on our end as well. So to figure out the potential of the best partnership between VenaQuick and MotherK, can you share a bit of update and idea? I went through with your company profile already, but roughly where and how VenaQuick business is being operated in Vietnam market.

which retail channel, your own shop and online market in terms of the brands etc. So Vinoklik right now our position in the market is the most premium baby store. So in Vietnam there are so many types of baby stores. You might have heard of Gong Cung, Bim Ho Mard or some chains like that. They have many stores but they are like the mass products and they are not premium but Vinoklik is only operate in a premium segment.

And you can see the brand that we're distributing like Starbucks and Luna, they are really premium. So we only operate in that market segment. And so for B2C, the way the business that we operate is that we have both B2B and B2C. For B2C, we have offline retail store, we have online store. So for B2C, we have what we call the omni-channel.

We have a business that we would appear anywhere customers search for. If they go to online, we are online. If they go to Facebook, Instagram or TikTok, we have a store there. Even the market place is very popular in Vietnam like Shopee, we are also there. We also have an offline store. For offline store, we have street level. Also, at the department store, like I said before, we have a Notte department store. We have in Takashimaya, Hoshimin city. Also, next year, we are going to open one Takashimaya in Hanoi. We are also there.

So maybe in a few months we also have two new stores. So one inside also a postpartum center for Korea. It's Saint Park. Park is city? Saint Park. Saint Park in Ho Chi Minh City. But it's also the postpartum center for Korea. And they opened one in Ho Chi Minh City. It's called Saint Park. And we also have a store there. We also are going to open one store inside a hospital.

The most famous international hospital in Vietnam is the American International Hospital AIH. We are going also to have a store there. For offline stores, we have street level, we have inside department stores, and we also have inside the hospital. And also inside the post-pastum center. Our target customer is from 0 to 2 years old. 0 to 2 and 3 years old. That is our focus.

H group and it's very the same as Mother Kay because I know that you guys are specialized in newborn and from newborn to one year so it's the same H group and with Scylla we also have B2B as distributor we are currently distributor besides you know Saby and Luna we also have Mankozy you know Mankozy we also distribute Mankozy and later maybe we can also distribute like stocking and retail you know all that and for the distributor business we act like B2B and we have our own B2B team that we can supply that product to other retailers in Vietnam

empty, leading channel. This is how the obvices operate in Vietnam. I see. Then as you mentioned in Takhi, Shimaya, and the department stores and even American International Hospital, you mentioned you have your own shop. Is it like Vena Creek? Under the name of Vena Creek? For the American hospital, Vena Creek. But in Takashi, they will have a baby zone.

they had the baby zone and then they left all the friends operating their own corner so with Takashimea we have a corner for Saibak for Luna for Mom Cozy and for other friends that we distributed and I'll start with the the sort of Vino Quick but it's no there's no Vino Quick like a big size because Takashimea they want to do it as a as like a baby zone so right all the friends as death but like acting like a baby's own Takashi Maya

I see. Okay, then amongst the brand that because you mentioned you had a look on our updated catalog and you got much more interested in our expanded, broader category. So amongst it, which brands are kind of most focusing line considering your existing brands? Because we already sell some barbecane store before, so...

still the hygiene products is our number one priority. But besides that I can also see some potential. Besides hygiene products I can see some potential like lunges and some like baby bottles, baby bottle accessories. And also laundry, you mean detergent for babies. Detergent for babies. Yeah, cleanser, detergent.

What about the diapers? I don't see the diaper here. Oh, under K-Mom brand? Yes, yes. We have diapers and some other brands such as premium products, especially for mom's care and for the sensitive baby skin care, something like that. I think that what even say is that there is no diaper or...

There's no diaper or a month care product. Really? Yes. Maybe I had the old version, not the updated one. But for me, the old version already makes me very happy. Maybe you can send me more. I was interested in the diaper. Actually, I'm looking for a diaper brand to sell in Vietnam. And I think that Mother Kay can do amazing. Because for our customers, the most...

The first product is the mother K dry tissel. So if now they have learned that mother K also has the diaper, they will be welcome to sell it. Yes, so dry tissel, wet wife and the diaper for mother K, I would love to have in our store. Oh, cool. Sounds good. Yeah, because I think the diaper and baby wife can always do it while in the market. Yes. But I think there's some doubtful change in Vietnam. One of the doubtful change in Vietnam right now is for the baby bottle.

Even big brands like Hagan is not doing well in Vietnam right now. They are having so many excessive stocks, they cannot sell Hagan anymore. And they had to do price dumping on the internet. So they do need to see and they offer like 35% of the price on TikTok and Shopee. And basically people stopped selling Hagan. So maybe Bottle is the trend of the past, not right now. But I think the divers always has a market for divers. And since your brand is like in Vietnam for quite a long time, so people already know you are the brand. But... Yeah.

Please give me more information about the positioning of MotherK in Korea because I myself don't know much of the information like how MotherK is performed, how MotherK is positioned in the Korean market because I already know MotherK from what we selling from Anh Dương is offering to us so I just know about this product and I just don't know about how well you are performing in Korea if you are really...

popular in Korea, then it's much easier for a team. Sure. Because actually I don't think that your current distributor is doing much of the marketing for the brand for people to see, read more. So yeah. That's kind of a lacking point for us. And that's why we have about 500, a bit less than 500 SKUs. So under six different brands

It's obvious that one partner can hardly represent the whole product line in Vietnam in terms of the marketing budget and etc. So we are thinking about as an option, how about diversifying the brands or the product line within one brand can be also workable. As much as we see a bigger opportunity from your side or our existing partner. It depends I think.

So we wanted to see kind of an updated interest from your end first because I learned that you already communicated with our team and there has been existing communication before. So that was one part. Because you mentioned you are already working with one of the other Korean postpartum centers in Ho Chi Minh City. Can you share a bit more information about it?

When they opened up? It's called Saint Park, Saint Park Korea. I think that there was a Saint Park Korean center in Korea. S.D. Park. You know that? It's in Seoul. In Seoul? Yeah, Seoul. What was the name again? Please. Yes. I'm going to send you to the chat here. This is the Vietnamese website. but you can see

- It is so...

Saint Park with beaches. Oh, so this must be an existing center in Korea and they opened up a kind of subsidiary center in Vietnam. I think it's some sort of like the team operating the organization, I think it's some sort of like chamfering, just the brand name, but everything is operating by the English.

Ah, I see. But we are still open for, if you don't see this as your competitor, then we can still operate with your post-pagent center. So how are you cooperating with them? They let us have a retail store inside the building. So if people are going there for post-pagent and everything, and if they want to buy something, they can go to the store downstairs to buy it. I see. That is how we are operating. We don't have any employees there, but we will supply the products there, and then their own staff will sell the product and will give them some sort of commission.

Do they have only one center in Ho Chi Minh? Only one. They are not opening yet. They are opening maybe in the end of August or early September. They are still building the building right now. Then our Maison Mama is literally the first one Korean center in Vietnam, isn't it? Yes. Yes. I see. I think that it's very... The...

It's great for a post-partum center to operate with Vinoclip because Vinoclip is the most premium baby store in Vietnam and also we have 500,000 followers on social media and they are all Apple and video class in Vietnam the ones that can afford the post-partum center because the GDP per capita in Vietnam is so low so not everybody can afford to go to the post-partum center so if the post-partum center is partnership with Vinoclip

You can take advantage of our current customer base and that would be a very great start for the postpartum center to have customers in Vietnam. Actually now in Ho Chi Minh City there are only 3 postpartum centers. The first one is Ness, I forgot the name, something with the Ness. It is operating by a Singapore lady. They are doing that in an apartment and the price is ridiculously high.

seems like it's really successful in Vietnam. And the second one is your postpartum center. And the first one is the Sinh Park which is not finished and not opening yet. Wow, then I think Maisung Mamam would be kind of a pioneer. Yes, I think so. So our CEO, her name is, I'm not sure you ever met her. I believe so. So Mrs. Min Kim

She was very interested in having another second round conference call with you directly, very shortly. And she was eager to discuss about kind of feasible cooperation, not only in terms of Mother K, but also for Meeseonglama. Because Meeseonglama can be kind of advertisement promotional channel for Vinakwe as well. And you can do some advertisement or kind of by using Meeseonglama like free coupon, etc.

It depends. Yes, and also because we have so many followers on social media as well as we are very familiar like our customer is actually the one that can pay for the postpartum center in Vietnam. So I think we have a lot of things in common that we can operate and partnership with each other. Not only by the K, but also by the Lombard. I think we have a very potential partnership to cooperate. The follower number was 500K you mentioned.

500,000. 500,000. That's huge. That's huge. Okay, then. Yeah. So today I wanted to, you know, look for our mutual interest, where we are, and from latest communication, in which point you would be much more interested in, and what would be feasible cooperation in terms of the Maison Mama, etc.

So based on your information, I will make the summary report to our CEO and I think more, you know, updates, how to deal with, how to work with Mother Kay and so on would be kind of discussable from our second meeting, including our CEO. I would say I'm very appreciative after this meeting you can send me all the catalog and new updated products. The one that I have right now is having no mother, Karen, no diaper but I'm not interested in my diaper. I will make sure Tony will send you the most latest catalog.

Okay. Yes. I'm going to leave our website, Mejong Mama website address as well here. So you can have a look. You can take a look. We didn't have chance to visit there, but the overall look and the displaying and everything was quite high and premium. Yes. Yes. And the shape is seven. Yes, I see. Okay then. Yes.

May I call you Lan? Going forward? Lan. Lan. That's convenient. Okay Lan. And after this, I'm going to share with you my WhatsApp number. Sure. Maybe if you want to direct communication, we can do it on WhatsApp. So it's faster than on email. Yeah, that would be good. Most convenient. Yeah. Thank you, Lan. Thank you for your time today. And I will try to set up our second round conference call very shortly then.

Thank you. Thank you. Have a great day. Bye. Bye-bye. Yasi.